ProITAV Adds NDI to Portfolio of Technologies for Pro AV Market Product Offerings


NDI Capabilities are to be added to existing designs as well as appear in all-new products for unified collaboration & communication solutions and Pro AV signal management applications

STOCKHOLM (June 5, 2024) – NDI, the global video-over-IP connectivity standard, partners with ProITAV, a leading manufacturing partner in Pro AV. ProITAV and the implementation support team at NDI will build several new products and enhance existing ones by adding NDI capabilities, including cameras, encoders, decoders, and AV switches.

The products/new offerings will maximize design, development, and manufacturing resources to expand digital audio/video connectivity solutions for the rapidly evolving AV/IT landscape.

By adding NDI as a technology offering to ProITAV customers, this initiative will give Pro AV OEMs new plug-and-play tools to solve AV signal distribution use cases. It represents a major endorsement of the NDI as a value-add for the ecosystem.

The Professional Audio-Visual Systems Market is forecasted to reach 356.88 billion by 2029. With ProITAV’s global team, along with NDI’s ultra-flexible SDK, this partnership accelerates the growth of high-quality Audio Video Management solutions powered by NDI.

“NDI is the sleeping giant when it comes to AV signal distribution,” said Charles Dobson, Business Development at NDI. “With the power of this technology in the hands of ProITAV, they will awaken the Pro AV market to NDI’s full potential with new designs that leverage the flexibility of this technology to enable simpler, lower cost solutions.”

ProITAV is a market leader for both off-the-shelf and full custom products for Pro AV. This collaboration will provide go-to-market services for AV/UC products with NDI built-in for the various end users among Pro AV professionals, broadcast, collaboration spaces, and command and control centers.

“With our decades of experience focused on signal management and communication products, we recognize the value in merging our expertise and agile product processes with NDI’s connectivity standard. By leveraging NDI’s access to millions of users across the various markets we serve, we aim to deliver more software-based solutions for manufacturers and product developers,” said Keith Kennedy, Managing Director of ProITAV

Combining NDI and ProITAV’s expertise and product development knowledge allows them to deliver more efficient, easy-to-use, cost-effective, and interoperable technology for video and audio solutions. From smarter workflows, cameras, speakerphones & mics, switches, and display monitors to various AV over IP tech solutions.


NDI, a fast-growing tech company, is removing the limits to video and audio connectivity. NDI – Network Device Interface – is used by millions of customers worldwide and has been adopted by more media organizations than any other IP standard, creating the industry’s largest IP ecosystem of products.


NDI allows multiple video systems to identify and communicate with one another over IP; it can encode, transmit, and receive many streams of high-quality, low-latency, frame-accurate video and audio in real-time. The growth of NDI is backed by a growing community of installers, developers, AV professionals, and users who are deeply engaged with the company through community events and initiatives. NDI is a part of Vizrt. For more information: https://ndi.video/ 



A global enterprise that provides comprehensive go-to-market services for professional AV/UC products, including roadmap strategy, product design, manufacturing, logistics, and support. Teams of expert engineers, product managers, and technicians in both the U.S. and China leverage decades of experience and proven agile processes to bring products to life quickly and reliably. Offering a variety of plans and manufacturing options, ProITAV enables you to capture market opportunities, fill-in product gaps, and take control with branded products; differentiate your products with value-added features and functionality or develop cost-saving designs; innovate technology to create first-to-market products. ProITAV is your virtual GTM team.

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